Recap: Wunderbar Together @ SXSW

March 22, 2019

The German-American friendship was on display at SXSW last week. Wunderbar Together, in conjunction with the German Haus and the Sequencer Tour, promoted an entire week of programming that highlighted close ties between the two countries in digital innovation, entrepreneurship, music and art.

Several German government officials gathered in Austin this year for the festivities, including Ambassador Emily Haber, Undersecretary of State Michelle Müntefering, and Federal Commissioner for Digitalization Dorothee Bär. While there, they encountered a wealth of people and ideas that showcase the many ways that Germany and the US are Wunderbar Together.

German musicians like Moritz Simon Geist, Josin, and Gurr headlined events across the festival, providing the soundtrack for the week of innovation, collaboration, and progress.

As SPD Secretary General Lars Klingbeil put it, “South By Southwest is a great place to be Wunderbar Together because there are so many interesting people…working on common projects, having great debates together, meeting each other, having fun and that’s a good signal for the German-American relationship.”

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