The PopUp Tour Gets Down to Business in Atlanta

September 27, 2019

image © Wunderbar Together

The PopUp Tour continued a week of fun events in the Peach State by turning its attention to business and innovation with a wide array of activities under its trademark tent.

The day began with a panel on the “Current trends in transatlantic business relations – Digitization, Industry 4.0, Skills Initiatives,” moderated by Stormy Mildner, Head of Department External Economic Policy for the Federation of German Industries (BDI), with a keynote speech by Stefanie Ziska, President and CEO of the German American Chamber of Commerce (GACC) of the Southeast.






The business theme continued with a special presentation by Moritz Kraus, Junior Marketing and Communications manager at Mercedes-Benz, about the company builder Lab1886. Lab1886, an incubator, presented “The Future of Mobility” that explored the possibilities of electric cars, urban air taxis, and autonomous driving. Visitors were even able to experience the all new EQC, the first electric car by Mercedes-Benz.






After these presentations, it was time for the wider business community to come together to connect and discuss civic engagement, inclusive work-spaces and the future of work in our digital economy. Over 100 executives, entrepreneurs, and innovators gathered under the tent at the Work Awesome Conference.

The event featured a wide range of panelists, from local leaders in the Southeast to large transatlantic organizations. Speakers included Ryan Gravel, Alexander Ernst, Erika Moore, Vanessa Ibarra, Amber Anderson, Lain Shakespeare, John Woodward, and many others!

After the conference, visitors were invited to stretch their legs on two interactive walking tours. On the first, Felix Zeltner of Work Awesome created an interactive walking tour, “Walk Awesome,” with Ryan Gravel, the designer of the Atlanta Beltline. Gravel explained the ideas behind the creation of the Beltline and how Atlanta continues to grow and change.

Lab 1886 also hosted a design workshop later in the day. Hillary Degenkolb, Lab1886’S experience Designer, demonstrated how design heavily influences the success of apps and other digital products. Her presentation showcased how state-of-the-art designers focus on a seamless customer- and user journey when developing an app. Workshop participants were also able to work in groups and develop new ideas of their own.

The party then continued in the tent with the Science Slam, a moderated competition by Policult that pitted two American and two German scientists against each other in a humorous TED talk style battle. The challenge was to masterfully overcome the obstacle of presenting their research with both an amusing and accessible approach – in just 10 minutes! This interactive event was designed to engage the audience, who will choose the winner by applause at the end of the presentations.






After working up an appetite, the Midtown Alliance Fall Crawl gave visitors the chance to sample the best of Midtown Atlanta cuisine while raising money to fight hunger and homelessness with the Midtown Assistance Center.

With a day full of business, networking, and friendly competition done, the PopUp Tour finished the day with a special performance curated by the Mutek SF music festival. The “Sound Sculpture” by Masary studio presented electronic music and art projects that combined technology and digital media.

Entertainment continued with more performances by Circus Mojo and a DJ set by Dance 411.

As the PopUp Tour heads into the weekend, the fun is just getting started. The next day of activities includes the School Fest, which invites 200 local students to the tent. Find the full schedule of the PopUp Tour in Atlanta here.


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