Wunderbar Together: Facts & Figures
December 20, 2019
As we wrap up the Year of German-American Friendship, Wunderbar Together is excited to look back on all of the people, partners, and events that made the year such a success! And with over 2,500 events at over 560 locations in all 50 states, there is certainly a lot to celebrate.
Together, these 2,500 Wunderbar Together events helped create a fuller image of German-American friendship that goes beyond the usual headlines to promote German-American exchange in science, art, culture, language, business, and sport. Over 2 million people attended a Wunderbar Together event this year – that’s a lot of friends!
The success of this unprecedented campaign would not have been possible without our over 450 partners working to promote German-American friendship across the country. With over 150 million combined followers on social media, our partners helped us spread the message that Germany and the US are Wunderbar Together to diverse audiences that we could not have reached without them.
Wunderbar Together was more than just its events. We also invited everyone to join in online. Our three social media channels kept Americans and Germans alike engaged with all things #WunderbarTogether without having to leave their homes. Our channels garnered over 100,000 followers and over 700,000 engagements across Facebook, Twitter, and Instagram. Along with the Wunderbar Together website, our digital channels created a new online platform that gave our followers a space to learn more about each other and engage in deeper discussions about German-American relations.
We weren’t the only ones talking about Wunderbar Together. Our projects were the subject of over 1,500 mentions in regional and local media in both the US and Germany. Combined with our online outreach, this media engagement made it possible to reach new target groups while continuing to strengthen established partnerships.
Our team would like to say a huge thank you to our many partners for their hard work and contributions to the campaign. Follow us on Facebook, Instagram, and Twitter to stay updated on German-American friendship!
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