September 9, 2019
The term “Normcore,” a portmanteau of “normal” and “hardcore,” refers to a recent trend that challenges the concept of adhering to rules and standards as a way of rebelling and standing out. With NORMCORE, an immersive exhibition, Berlin-based artists Sascha Appelhoff and Lena von Goedeke examine the concept of a “norm,” particularly in the context of Europe, which are commonly perceived as a stand-in for bureaucracy.
Using the term normcore and its meaning as a framework for rebellion, Appelhoff and von Gödeke challenge this concept and the cliché of the uptight rule-following German through their own perception of “norms” – in signs, sizes, and symbols – and playing with the metric system in the USA, where none of the German rules apply.
The exhibition will begin with an opening reception on Saturday, September 7 and be on view at Transformer’s P Street location in Washington, DC until October 10. An artist talk about the exhibition will take place on Wednesday, October 23 at American University.
In addition to the NORMCORE exhibition, an accompanying storefront installation entitled normcore presents a condensed version of the installation. The storefront will be open following the installation from October 12 to November 16.
These events are held in conjunction with Transformer’s 16th Annual Silent Auction & Benefit Party, which is chaired by German Ambassador Emily Haber.
For more information on NORMCORE and normcore as well as exhibition times and locations, click here.
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